Applying Business Process Management Technologies to CRM Challenges? Truly Manage Customer Relationships, Not Customer Resources
Author: eSeminars

We've all heard the stories about Customer Relationship Management (CRM) projects that have failed to meet expectations. The blame ranges from problems of technology to user resistance to over-inflated goals. In hindsight, it's easy to see that many CRM applications do a great job of managing and optimizing the resources applied to customer acquisition and support, but little to focus on the customers themselves. At the same time, keeping pace with the change in customer expectations is a huge challenge. Business Process Management (BPM) technology can help. In this eSeminar, you will hear about examples of how the Ultimus BPM Suite has been used to: Double Customer Satisfaction in 1 Month Accelerate Response Times Eliminate information loss and errors You will also learn the key aspects of BPM technology that enable it to solve problems that traditional CRM solutions can't without significant customization, including: Process Modeling and Automation that can be used to implement YOUR processes, rather than those defined by the application Rules facilities that make change quick and easy Integration models that allow interoperability with any system Status monitoring tools that provide immediate visibility – anytime, anywhere.